Head over to ofcom for a series of useful stats on social media usage and just general internet use. There is a whole section on online security which is a useful read. There is also a Parents guide on buying a mobile phone or tablet for your child.
This report (downloadable PDF) is on Adults’ media use and attitudes. It is produced by Ofcom and dated May 2015. Some keys facts:
The computer (laptop/desktop/netbook) is still the primary device for accessing online content, but the use of alternative devices has increased substantially over the years.
The popularity of both smartphones and tablets over the past five years have driven this, with two thirds (66%) of adults now using the former, compared to 30% in 2010.
The use of social media has risen substantially over the years.
Nearly three quarters (72%) of internet users have a social media profile, compared to 22% in 2007. Furthermore, four fifths (81%) of these people use social media at least once a day; an increase from 30% in 2007.
Although 16-24s have always shown the highest levels of social media use compared to older ages, the most marked increase over the last eight years has been among the 35-44s – a 68 percentage point increase from 12% to 80%.
The proportion of internet users who have a social media profile has increased since 2013, with half of those aged 55-64 now having one.
The 72% of internet users who have a social media profile represents an increase from 2013 (66%). This is driven by increases for females (from 67% to 74%) and 55-64s (from 33% to 49%); this age group is the only one except for aged 65+ (28%) where the minority have a profile.
While not charted, there are differences by age:
- Compared to all adults with a profile, 16-24s are more likely to have a profile on seven of the eleven social media sites/apps shown above – Twitter (40%), WhatsApp (37%), YouTube (32%), Instagram (35%), SnapChat (26%), Tumblr (8%) and Vine (4%). This age group are less likely to have a profile on LinkedIn (8% vs. 14%),
whereas 35-44s are more likely to (22%).
- Those aged 45-54 are less likely to have a profile on Twitter (13%), YouTube (9%), Instagram (5%), SnapChat (3%) and Pinterest (1%). Those aged 55 and over39 are also less likely to have a profile on Facebook (93%), Twitter (13%), WhatsApp (7%), YouTube (9%), Instagram (3%) LinkedIn (8%) and SnapChat (0%).
- There are also differences by socio-economic group. AB adults are more likely to have a profile on Twitter (33%), LinkedIn (26%) and Flickr (7%). Those in C2 and DE
households are both less likely to have a profile on LinkedIn (4% for C1s and 3% for DEs), and DEs are less likely to have a profile on Twitter (14%).
- Men are more likely than women to have a profile on Twitter (30% vs. 23%), YouTube (22% vs. 13%), LinkedIn (19% vs. 10%) and Vine (3% vs. 0%), while women are more likely to have a profile on Facebook (99% vs. 95%), and Pinterest (7% vs. 3%).
There are also a whole load of Facts and Figures on internet usage, broadband connections, etc that make interesting reading.